2024 ECONOMIC IMPACT STUDY

  • Ogunquit Playhouse attracts more than 100,000 visitors each year from local, national, and international destinations

  • This influx of visitors plays a crucial role in bolstering the local economy, as they frequent area restaurants, shops, and hotels

  • Tourism is a core of the Maine economy, with $15.9 billion in direct spending (2022), primarily on outdoor activities

  • Ogunquit Playhouse has been instrumental in extending the tourist season well past Labor Day, reaching into the bustling pre-Christmas period, and providing a substantial economic boost to the community.

  • The Playhouse enhances the mix of tourism offerings and attracts visitors who might not otherwise travel to Maine, as well as extending the stay of other visitors

  • The annual impact of The Playhouse on the State of Maine's economy is $21.5 Million

  • $7.2 Million accounts for wages and salaries supporting 198 jobs, 62 being directly employed by Ogunquit Playhouse and 136 indirectly employed through its operations

  • The annual impact of The Playhouse on the York County economy is $17.1 Million

  • $5.2 Million accounts for wages and salaries supporting 156 jobs, 57 being directly employed by Ogunquit Playhouse and 99 indirectly employed through its operations

  • Net offsite spending in York County by Playhouse visitors is estimated at $9.1 million annually for accommodations, restaurants, retail, fuel, and other relevant categories.

  • Ogunquit Playhouse not only has monetary impacts, but it is also an important component of local and state brands

  • The Playhouse not only nurtures cultural enrichment but also represents a strategic investment in the prosperity of Maine itself.

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“Economic impacts extend beyond mere numbers; they encapsulate why people are drawn to an area. True value is rooted in what makes The Playhouse special, with its economic benefits a delightful bonus,” said Robert Brais, Partner at ConsultEcon. “Ogunquit Playhouse is a spiritual and cultural beacon, having shaped the town's identity over the past 92 years. The Playhouse is more than a venue, it’s Ogunquit's cultural heartbeat. Without The Playhouse, Ogunquit would lose its very essence.”

About ConsultEcon
ConsultEcon, Inc. was established in 1991 to provide strategic business advisory services to clients in the fields of visitor attractions and cultural venues, museums, tourism, real estate, economic and fiscal impacts and community economic development. The senior staff at ConsultEcon have many years of experience serving a wide range of clients, including non-profit organizations, private companies, financial institutions, municipalities, county and state governments, and developers. The staff of ConsultEcon has completed more than 1,000 assignments throughout the United States and internationally. More information on our firm can be found at our website, consultecon.com